SEO For The Savvy Economic Developer
Tuesday, December 01, 2020
Authors don’t write books for librarians, they write books for readers. So why are economic developers creating websites just for search engines?
The sole focus on search engine rankings has moved economic development website marketing away from the true intended purpose - connecting communities to business owners and expanding economic growth opportunities.
Economic development professionals desire more traffic. But that goal is getting in the way of making sure the users actually find the information they are seeking. We confuse the search engine rankings and analysis with success when the primary goal is still to deliver relevant content from the user. The savvy economic developer knows a relevant website will drive more and better traffic, thus improving the search engine rankings.