Front Line: Weighing the Costs and Benefits of Digitization
Wednesday, November 17, 2021
Many businesses have benefited enormously from digital sales during the pandemic. Not only did Covid-19 alter consumer buying patterns; digital platforms accelerated online consumption and redefined business models.
The trend has especially impacted companies once classified as traditional freight forwarders that now operate as integrated, third-party logistics (3PL) service providers. Consequently, 3PLs that traditionally are hired to partner with brands have even greater responsibility (and opportunities) to handle all aspects of the supply chain.