Check out the latest in Junction City-Geary County economic development news!
Junction City, Kansas Spotlight on Jeff Underhill: Mayor and Businessman
Wednesday, November 25, 2020
Junction City in Geary County Kansas is an ideal place to live, work and play. With a prime location in the center of the nation, “600 miles to everywhere,” it boasts the beauty of Milford Lake, property and resources for businesses, and a desirable cost of living. It was named a 2020 Great American Defense Community for its support of nearby Fort Riley.
While families, entrepreneurs, young professionals, and remote workers can all find amenities to love, it is the people who make the town a real community. Jeff Underhill is one of those people who shapes the character of Junctio...
4 Key Benefits of Video Content
Saturday, October 31, 2020
In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.
Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That's proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.
When marketing online, it also helps to have the right format. Entrepreneurs, startups and small- to medium-sized businesses can all use videos to hook audience...
5 Tips for Entrepreneurs to Better Serve Their Potential Customers
Saturday, October 31, 2020
If McKinsey & Company insights from July are any indication, consumers have rediscovered their power in the pandemic. Due to a combination of product shortages, economic and job concerns, along with a general willingness to change their purchasing behaviors, 75 percent of shoppers say they’ve behaved differently since coronavirus began spreading. In many cases, their new purchasing habits have led to exposure to unfamiliar brands.
This is a huge boon, especially for entrepreneurs trying to disrupt a market or industry. Under ordinary circumstances, getting consumers to move away from their favorite companies’ products and services can be challenging. However, with so much general uncertainty i...
Geary County Kansas Has Properties and Resources to Support Onshoring Companies
Friday, October 30, 2020
For companies looking to stabilize their supply chains by onshoring, Junction City-Geary County, Kansas has the desired assets and amenities that appeal to site selectors looking to relocate or expand.
Why Did Onshoring Become a Key Strategy?
Onshoring to strengthen supply chains has become critical for many businesses as the COVID-19 pandemic continues to highlight the vulnerability of relying on global resources and products. Over the past 40 years, many companies focused on cost reduction, choosing to steadily relocate manufacturing overseas as global markets opened up in places such as China, South Korea, Vietnam and Thailand. However, because of world events, businesse...
How To Scale Your Business In Tough Times
Tuesday, October 27, 2020
To say that Covid-19 has thrown businesses for a loop would be an understatement. Yelp recently reported that, of the more than 160,000 U.S. companies that have closed since the start of the Covid-19 pandemic, 60% are now shut down for good.
With businesses across the country struggling to keep their doors open, scaling your company in this economy might seem like a pipe dream. Not necessarily, says Charles Gaudet, CEO of growth consultancy Predictable Profits: “While we are in a challenging environment, you will find companies in every industry having their best year yet. Those succeeding are adapting, looking for the opportunity and using dat...